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Guy Kawasaki’s 10-20-30 Rule for Effective Presentations

Posted on 30. Mar, 2009 by ScotRobinson.

I have seen Guy Kawasaki speak a number of times and twice heard him discuss a fun rule for presentations which he calls the 10/20/30 rules. Here’s a video of his presentation:

I have written a related post which I call Stop Wasting our Time with Boring Presentations.

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Stop Wasting Our Time With Boring Presentations

Posted on 30. Mar, 2009 by ScotRobinson.

I have both given and sat through many presentations over the years. Prior to committing to the web full-time in the late 90’s I was an investment banker and financial adviser to both private companies and state and local governments. I have been a member of Tech Coast Angels, a SoCal investment group and have sat through more presentations than I care to remember. I’ll let you in on a secret.   Most presentations S-U-C-K.  The audience is sitting around, twiddling their thumbs and counting the minutes until the presentation ends.   I’ll let you in on another secret.  Almost everyone in the audience WANTS to be blown away.  They are looking for the presentation team to hit a home run.  To make an impact.  To tell them something they don’t already know. To pitch an idea which so unique and clever that they can’t wait to hear more.

I’m not going to give my thoughts here on what I think makes for a good and clear idea that works and is fundable.  That’s for another post.  Rather I want to discuss why I believe most presentations fail. [...]

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Linkbaiting - Generating “Honest” Links on the Web

Posted on 29. Mar, 2009 by ScotRobinson.

Linkbaiting.  Sounds like another one of those nefarious techniques employed by slimmy web-spammers used to fool Google into believing that a site has more links than it really should with the goal of getting better rankings.   In fact, it’s exactly the opposite.  Eric Ward has an excellent post which explains it in depth (note: Eric is a true pioneer who I worked with many years ago on some web press releases through his URLwire service and received excellent results for my projects!).

Linkbaiting in a nutshell is a way to generate what I call “honest” links.   Other folks will link to you because they WANT to link to you, not because you are paying them to link to your site, spamming them with comments or agreeing to exchange links.

Sounds pretty straightforward, but you might be wondering “why would someone want to link with me?  What do I have to offer?”   Well boys and girls, you need to give people a reason to link to you.  [...]

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