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8 Steps to Improve Your Bounce Rate!

Posted on 15. Apr, 2009 by admin.

In my previous post Bounce Rate - How Much Do Visitors Really Like Your Site? I gave an introduction to Bounce Rate. In short, Bounce Rate measures how many people come to a page on your site and never click another link. In this post I’ll discuss what you can do about this to get people to stay on your site.

1. Include Clear Call-to-Actions

If you want a visitor to click on links and dig further into your site, why not ask them? Many websites fail to offer targeted options for visitors. Here is an extreme case.

Notice that this website, samanzerin.com, includes NO links. Even the email address has no hyperlink. The designers might argue that the site is simply a calling-card for their magician client, but don’t you think it would be helpful to a visitor to view pages about the magician, where they can see him perform, what people have to say about his magic, links to videos of past performances?

The best sites include clear, targeted links to compel the visitor to read more. RELATED ARTICLE or RELATED TAG sections at the bottom of your articles are helpful.  ‘Popular article’ and ‘most commented’ widgets like the one you see in the top-right of this page can also be a plus.

Why not include the call-to-action text right at the bottom of the article? For example, most blog posts (including many of mine) simply ask the read to comment in the box below. Why not include specific links asking them to read something related? Look at the bottom of this post for an example of this.

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Google Analytics - Optimal AdWords Campaigns - Google Conversion University

Posted on 14. Apr, 2009 by ScotRobinson.

This video comes from Google’s Conversion University. Many of these tips are fairly well known, but the video is worth watching to help reinforce your knowledge and there are some tips such as Auto Tagging, optimal positioning, conversion metrics and reporting that will likely be new to you. Enjoy!

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Google Analytics - Bounce Rate: The Simply Powerful Metric

Posted on 13. Apr, 2009 by admin.

I recently did a post on Bounce Rate and one of my readers pointed out that there’s a good video by Google by Avinash Kaushik on this subject. Most of the ideas in the video are discussed in my post, but I would definitely recommend that you view this. I strongly recommend that anyone interested in delving further into the world of web analytics visit Avinash Kaushik’s web analytics blog.

Around half-way through the video Avinash mentions that the Bounce Rate on the slide he’s discussing is great, but it’s very difficult to see what it is. I did some stopping and starting of the video to save you the trouble and it turns out that the rate is 31.7%.

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Bounce Rate - How Much Do Visitors Really Like Your Site?

Posted on 07. Apr, 2009 by ScotRobinson.

Sure you can use more visitors, but you’re seeing traffic steadily rising week after week. Or perhaps you’re paying for traffic using Google Adwords or some other form of advertising and you’re getting plenty of visitors to your site. Once visitors come to your site, do they like what they see? Are they sticking around to read your content, buy your products or participate in your discussion forums? Well the answers to many of these questions can be found in a little discussed statistic known as BOUNCE RATE.

Bounce Rate measures the percentage of time that a visitor comes to your site and doesn’t visit any further pages. In other words, they don’t like what they find on your site and do not even give you the courtesy of clicking one link. You can drive all of the visitors in the world to your site, but in most cases, if they leave right away, you are clearly doing something wrong. Different kinds of sites, have different “bounce characteristics” but in most cases, a high bounce rate is a bad thing. If your goal is to get people to click on Adsense ads, perhaps you are looking for a high bounce rate. Many blogs will have high bounce rates. Why? Visitors come to the blog to read the latest post which usually appears on the home page. Once a visitor reads the post they will leave, so you weren’t really expecting them to continue reading older posts. For most sites, however, we want to see a low bounce rate.
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