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Bounce Rate – How Much Do Visitors Really Like Your Site?

Posted on 07. Apr, 2009 by ScotRobinson.

: Image via Wikipedia

Sure you can use more visitors, but you’re seeing traffic steadily rising week after week. Or perhaps you’re paying for traffic using Google Adwords or some other form of advertising and you’re getting plenty of visitors to your site. Once visitors come to your site, do they like what they see? Are they sticking around to read your content, buy your products or participate in your discussion forums? Well the answers to many of these questions can be found in a little discussed statistic known as BOUNCE RATE.

Bounce Rate measures the percentage of time that a visitor comes to your site and doesn’t visit any further pages. In other words, they don’t like what they find on your site and do not even give you the courtesy of clicking one link. You can drive all of the visitors in the world to your site, but in most cases, if they leave right away, you are clearly doing something wrong. Different kinds of sites, have different “bounce characteristics” but in most cases, a high bounce rate is a bad thing. If your goal is to get people to click on Adsense ads, perhaps you are looking for a high bounce rate. Many blogs will have high bounce rates. Why? Visitors come to the blog to read the latest post which usually appears on the home page. Once a visitor reads the post they will leave, so you weren’t really expecting them to continue reading older posts. For most sites, however, we want to see a low bounce rate.
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What Constitutes a Great Idea for a Web-based Business?

Posted on 31. Mar, 2009 by ScotRobinson.

: Image by thinkpanama via Flickr

What Constitutes a Great Idea for a Web-based Business? It has to be unique, right? The market must be huge! There needs to be a great way to monetize the idea so investors can earn back their investment in 3-5 years. The business should fall in a sector where there are many well-capitalized firms to potentially buy it. Of course, the hot ideas need to be in alternative energy. Isn’t that what everyone is talking about?

So which of the above do I think are the most and least important? [...]