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Guy Kawasaki’s 10-20-30 Rule for Effective Presentations

Posted on 30. Mar, 2009 by ScotRobinson.

I have seen Guy Kawasaki speak a number of times and twice heard him discuss a fun rule for presentations which he calls the 10/20/30 rules. Here’s a video of his presentation:

I have written a related post which I call Stop Wasting our Time with Boring Presentations.

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Stop Wasting Our Time With Boring Presentations

Posted on 30. Mar, 2009 by ScotRobinson.

: Image by Joi via Flickr

I have both given and sat through many presentations over the years. Prior to committing to the web full-time in the late 90’s I was an investment banker and financial adviser to both private companies and state and local governments. I have been a member of Tech Coast Angels, a SoCal investment group and have sat through more presentations than I care to remember. I’ll let you in on a secret. Most presentations S-U-C-K. The audience is sitting around, twiddling their thumbs and counting the minutes until the presentation ends. I’ll let you in on another secret. Almost everyone in the audience WANTS to be blown away. They are looking for the presentation team to hit a home run. To make an impact. To tell them something they don’t already know. To pitch an idea which so unique and clever that they can’t wait to hear more.

I’m not going to give my thoughts here on what I think makes for a good and clear idea that works and is fundable. That’s for another post. Rather I want to discuss why I believe most presentations fail. [...]