NewOfferings

8 Steps to Improve Your Bounce Rate!

Posted on 15. Apr, 2009 by admin.

In my previous post Bounce Rate - How Much Do Visitors Really Like Your Site? I gave an introduction to Bounce Rate. In short, Bounce Rate measures how many people come to a page on your site and never click another link. In this post I’ll discuss what you can do about this to get people to stay on your site.

1. Include Clear Call-to-Actions

If you want a visitor to click on links and dig further into your site, why not ask them? Many websites fail to offer targeted options for visitors. Here is an extreme case.

Notice that this website, samanzerin.com, includes NO links. Even the email address has no hyperlink. The designers might argue that the site is simply a calling-card for their magician client, but don’t you think it would be helpful to a visitor to view pages about the magician, where they can see him perform, what people have to say about his magic, links to videos of past performances?

The best sites include clear, targeted links to compel the visitor to read more. RELATED ARTICLE or RELATED TAG sections at the bottom of your articles are helpful.  ‘Popular article’ and ‘most commented’ widgets like the one you see in the top-right of this page can also be a plus.

Why not include the call-to-action text right at the bottom of the article? For example, most blog posts (including many of mine) simply ask the read to comment in the box below. Why not include specific links asking them to read something related? Look at the bottom of this post for an example of this.

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