What We Do
We'll identify the keywords and phrases your target audience is searching for and optimize your website and content to rank for those terms. We'll start by working with your team to identify their wishlist terms and analyze competitor sites and their ad campaigns to discover keywords and phrases that you may not have thought of. We'll categorize terms based on traffic volume and the level of competition for those terms.
We'll analyze your website's structure, design, and content to ensure it is optimized for search engines. This includes making sure that your website is mobile-friendly, fast-loading, and has good content structure. We will also review and optimize your website's title tags, meta descriptions, and header tags to ensure they are clear and concise and include your target keywords.
We focus on strategies to improve your search engine performance when potential customers seek your services in their local area. This can include creating and optimizing Google My Business listings, focusing on reputation management (improving the number and quality of online reviews), building citations and backlinks from local directories and websites, and creating and optimizing location-specific content.
Analytics and reporting
We'll use analytics tools such as Google Analytics, Google Looker Studio and Microsoft Power BI to track your website's performance and provide you with detailed reports on your progress and areas for improvement. We'll also provide regular updates on your search engine rankings and website traffic, so you can see the progress being made and adjust your strategy accordingly.
We'll identify and address any technical issues preventing your website from ranking, such as broken links, duplicate content, or crawl errors. We'll also ensure that your website is indexed correctly and that it loads quickly for users. This also includes ensuring your website is secure and has a valid SSL certificate.
We'll acquire high-quality backlinks from reputable websites to improve your website's authority and search engine rankings. This includes researching and identifying relevant and high-quality websites that would be a good fit for your business and reaching out to them to request a link back to your website.
Google rewards websites with strong, high-quality content matching user search intent. Our writers and SEO experts will create high-quality, relevant, engaging content. This can include blog posts, articles, infographics, videos, and other content optimized to your products or services. By creating regular, high-quality content, businesses can attract more website visitors, increase brand awareness, and ultimately drive more sales and revenue.