Dropbox for the iPad - 2-way cloud sync solution Today? Not quite!
Posted on 05. May, 2010 by admin.
I purchased my iPad the first day it became available in early April and have been anxiously awaiting for an iPad version of my favorite productivity utility — dropbox. As many of you know, I use Dropbox with all of my partners and vendors to effortlessly exchange files. I also love to use dropbox to simply keep files available between all of my computers and to some extent, with my iphone and now my ipad.
Today I read in Techcrunch that an iPad version of Dropbox is now available on the iTunes store. Of course, I quickly headed over to the store and downloaded it — I was on my iPad when reading the article so it was really easy for me to do so.
The App is nicely done and makes good use of the added real estate on the iPad screen to allow users to browse and preview files. It’s very easy to view photos, videos and even to preview basic documents like excel spreadsheets.

One really promising feature is the ability to open documents in the 3 Apple productivity apps — Keynote, Pages and Numbers. I tried the Numbers import and it worked as advertised. The missing feature of course is the ability to store files FROM these app directly into Dropbox. This would give us true cloud-based storage for the iPad — a feature which is greatly needed.
Dropbox has attempted to solve the iPad-storage failings with a new Mobile API which they dub “Dropbox Anywhere.“ To make this work developers of Apps need to build functionality for these API’s. A few 3rd party developers have already done so such as Fuze’s FuzeMeeting app, Dictamus, Air Sharing, GoodReader, QuickOffice and Sprite Mobile’s backup tool.
A NEEDED FEATURE
What I would really like to see in this App is the ability to allow users to email a file attachment right into a Dropbox folder. If we had such a feature, there would be less need for developers to adapt their Apps and users would be able to realize the benefits of two-way cloud storage NOW. We cannot count on Apple to ever make use of Dropbox’s API’s (unless of course they elect to purchase Dropbox), but the Apple Apps do have a feature to email files as an attachment. So imagine if Dropbox assigns an email address to each user account — similar to the way services like Google Groups allows users to email files to an online storage account. Users would be able to specify a folder, either via the subject line or through a naming convention in the email address. Is this the ideal method? No. Would it work and accomplish the need? Probably yes! Dropbox, are you listening?
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Belichick’s Decision was Correct — Convention Wisdom is Sometimes Wrong
Posted on 16. Nov, 2009 by admin.
When the New England Patriots went up to the line last night on 4th and 2 from inside their 30 yard line, I thought for sure that they were trying to draw the Colts offside and could not believe when they snapped the ball. I told my son and wife that it was the worst coaching decision in history — in any sport!
Most of the sports analysts I have heard last night and this morning seem to agree, although when I look at it today from an analytical perspective, perhaps it wasn’t such a bad decision after all. In poker, which I play quite a bit, we often apply math to various scenarios. The math is only one factor that must be taken into consideration when making a poker decision, but it helps establish a base decision making criteria.
Many of you want to quickly dismiss an analytical approach to making this decision, but in truth, most football decisions come down to playing the percentages. The same football analysts who are dismissing the decision to go go for it on 4th and 2 are using math to justify their dismissal of the move. Their arguments usually go something like… can’t he trust his defense to stop Manning and the Colts? They would have had 70 yards to move down the field and Patriots had been stopping them most of the time. Most stands for a % in these analysts’ minds. Is it 40%, 50%, 60%. It has to be something, right? They are also making the mistake of applying math to some of the decision and not all of it — sure NE can stopping the Colts some significant % of the time, but how often will they make it on 4th and 2 and even if they miss, how often will the Colts score from 30 yards out? These are all factors that must be looked at. If not, why not?
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- Image via Wikipedia
As a kid I always looked forward to visits into New York City when my parents would take me to a see model railroad exhibitions during the holidays. I’ve continued to love model railroads and was just amazed when my dad forwarded me a link to the Miniatur Wunderland exhibition in Hamburg. Isn’t this just incredible?
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The APP Company is official - Apple doesn’t make it easy on iPhone developers!
Posted on 30. Apr, 2009 by ScotRobinson.
As many of you know, I formed a new company and am in the final stages of launching a new app for the Apple iPhone. We recently realized that our Apple Developer agreement was not registered with our official name in the contract. How could it have been? We initially were christened as ‘The iPhone App Company’ but Apple didn’t allow that for trademark reasons. Lucky for us, ‘TheAppCompany.com’ was available and actually works out better since we will be making apps for all popular mobile platforms.
So it shouldn’t be too difficult to change the name in the contract. Right? Not right! The first hurdle is contacting Apple. The developer portal on the their website lists no contact phone numbers so we used the email form on the website. Fast forward a week and we still hadn’t heard from Apple. We did some searching around and after about an hour of surfing from page to page and reading how everyone agrees that there isn’t a phone number we finally found one. It’s clearly very, very difficult to get this number because a guy from Scotland answered the phone on one ring and was extremely helpful — he must not receive many calls!
I gave my new Scottish friend my reference number from the email I sent and he explained how it can take weeks to get someone to read the email, but now that I’m speaking with him I’ll jump to the front of the line. He was right, because that day I heard from a rep that the change is being processed and today I was asked to fax the appropriate documents to prove that we are in fact who we claim to be. Three days later and I received the official notice. THE APP COMPANY is now an official iPhone developer!
I’ll give you more details shortly about the app. You can visit theappcompany.com for a bit more information. Be sure to read the ABOUT page to learn about my fantastic partner Jason Moskowitz.
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During a family vacation a few weeks ago a good friend was telling me about some of the seminars he has attended. This friend is a successful real estate agent and often attends seminars by people like Tony Robbins, Eckhart Tolle, Deepak Chopra, etc. He was mentioning that he had walked on hot coals, broke multiple wood boards without any martial arts training and was able to bend a spoon. His spoon exploits piqued my curiosity when he explained that he didn’t simply bend the spoon, he was actually able to corkscrew it — twist it like it was a piece of paper. He explained that his ability had nothing to so with strength, but involved believing it was possible and harnessing the power of the mind. He likened this to the stories we have all read about when mothers are able to lift a car to free their children.
I was skeptical of this and assumed, if he was able to do it at all, that the spoon must have been made of extremely thin metal. My friend is in good shape, but his build is very average and he would never be confused with an NFL linebacker. That night we had the friend and his family over for dinner at the condo we were staying at and after a great meal and a few drinks I brought out a spoon. The spoons at the condo were far from thin. In fact, they were extremely thick and heavy. I could not even budge the metal when I tried to bend it the long-way. My friend had claimed not to only be able to bend it, but to corkscrew it like it was paper! The friend looked it over and appeared to want no part of it. He hadn’t attempted his mind-bending on a spoon this thick and it had been a few years since he had bent any spoon.
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In my previous post Bounce Rate - How Much Do Visitors Really Like Your Site? I gave an introduction to Bounce Rate. In short, Bounce Rate measures how many people come to a page on your site and never click another link. In this post I’ll discuss what you can do about this to get people to stay on your site.
1. Include Clear Call-to-Actions
If you want a visitor to click on links and dig further into your site, why not ask them? Many websites fail to offer targeted options for visitors. Here is an extreme case.
Notice that this website, samanzerin.com, includes NO links. Even the email address has no hyperlink. The designers might argue that the site is simply a calling-card for their magician client, but don’t you think it would be helpful to a visitor to view pages about the magician, where they can see him perform, what people have to say about his magic, links to videos of past performances?
The best sites include clear, targeted links to compel the visitor to read more. RELATED ARTICLE or RELATED TAG sections at the bottom of your articles are helpful. ‘Popular article’ and ‘most commented’ widgets like the one you see in the top-right of this page can also be a plus.
Why not include the call-to-action text right at the bottom of the article? For example, most blog posts (including many of mine) simply ask the read to comment in the box below. Why not include specific links asking them to read something related? Look at the bottom of this post for an example of this.
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- Image via Wikipedia
I recently came across a Twitter post on the most expensive spreadsheet blunders of all time. You can see the article here and here (I couldn’t find a next page on the first article — go figure!). Some of these mistakes are quite amazing such as a simple error costing $24 million! Can you believe that? Well I could!
Way back in the mid-1980’s when I was an investment banking associate for Dillon Read it was my job to run the analysis for all of our bond transactions. Many of these deals were several hundred million dollars each. I was trusted to develop the spreadsheets which were the basis for computing all of the particulars on many of the deals. I can remember having Managing Directors breathing down my back demanding that I give the okay that the deal could close. It was a high pressure position, and luckily, I had the guts to ask my superiors “Do you want it now, or do you want it done right?” Well, I never made a major mistake, but I did witness several mistakes which cost our firm over a million dollars!
The Most Expensive Spreadsheet Ever Written
The article got me thinking about the most expensive spreadsheet ever written, or in other words; what is the most that a spreadsheet ever sold for? Back while I was at Dillon Read my largest client was the New York Metropolitan Transportation Authority. The MTA is responsible for all of the subways, buses and toll bridges in NY along with Metro North and the Long Island Railroad. Dillon Read was one of three investment banks workiing for the MTA at the time, and the Finance Director wanted to have a competition among the three firms to build a financial model to manage their eight billion capital plan. They were planning to sell dozens of bond issues over several years and this model would have to keep track of everything. I won’t bore you on specifics here, but I built the model in Lotus 123 and translated it to Excel a few years later. MTA selected the model and paid us $400,000 for it! What’s more, we received more than our normal share of bond deals because of this spreadsheet. I don’t have specific details on our increase in fees, but I would guess that my firm received at least another $2-3 million because of the spreadsheet.
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I’m often asked for advice and help from both experienced and new Wordpress users and the questions mostly involve themes and plugins. In this post I’ll give my top 12 plugin picks. My favorite plugins are always changing as I learn of new ones and find that I cannot live without them. Plugin needs also vary depending on the project.
Plugin Central
To me this is the one essential plugin that every Wordpress installation MUST have. In fact, it should be your very first plugin and the only one you need to install via FTP. Why? Once you install this plugin, you never need to use FTP again to install plugins. I realize that Wordpress 2.7 has some functionality to automatically download plugins, but it doesn’t compare to Plugin Central. Plugin Central is very simple and straightforward. You simply enter the name of the plugin you wish to install and that’s it. Plugin Central does all of the heavy lifting by downloading and installing the plugin for you. You do need to get the name right and you also need to go to the main plugin page once the plugin is downloaded and be sure to ACTIVATE it.

You can enter as many plugins as you want in the form and all will be downloaded and installed at the same time. One great feature is the ability to list all plugins (or active plugins) in your Wordpress installation. By doing this on existing installations, you can simply copy and paste the names into a new installation to get all of your favorite plugins downloaded and installed at one time.
WP-DBManager
When I first discovered this plugin I was amazed it was free. If you don’t already have it RACE to download and install it immediately. WP-DBManager essentially does what the name implies — it manages all aspects of your Wordpress MySQL database. The plugin allows you to optimize, repair and drop tables, backup the database to a directory and best of all, send you a backup copy on a scheduled basis. The backup can be compressed at your option.
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Bounce Rate - How Much Do Visitors Really Like Your Site?
Posted on 07. Apr, 2009 by ScotRobinson.

- Image via Wikipedia
Sure you can use more visitors, but you’re seeing traffic steadily rising week after week. Or perhaps you’re paying for traffic using Google Adwords or some other form of advertising and you’re getting plenty of visitors to your site. Once visitors come to your site, do they like what they see? Are they sticking around to read your content, buy your products or participate in your discussion forums? Well the answers to many of these questions can be found in a little discussed statistic known as BOUNCE RATE.
Bounce Rate measures the percentage of time that a visitor comes to your site and doesn’t visit any further pages. In other words, they don’t like what they find on your site and do not even give you the courtesy of clicking one link. You can drive all of the visitors in the world to your site, but in most cases, if they leave right away, you are clearly doing something wrong. Different kinds of sites, have different “bounce characteristics” but in most cases, a high bounce rate is a bad thing. If your goal is to get people to click on Adsense ads, perhaps you are looking for a high bounce rate. Many blogs will have high bounce rates. Why? Visitors come to the blog to read the latest post which usually appears on the home page. Once a visitor reads the post they will leave, so you weren’t really expecting them to continue reading older posts. For most sites, however, we want to see a low bounce rate.
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I took the family to Santa Anita this weekend with our good friends Marshal and Julie. Marshal often invests in racehorses and showed us around the track. The guys who he invests with had a horse running in the 10th race — Hard Bill — and we visited the paddock, met the jockey and owners of Hard Bill. [...]


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