8 Steps to Improve Your Bounce Rate!

Posted on 15. Apr, 2009 by admin.

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In my previous post Bounce Rate - How Much Do Visitors Really Like Your Site? I gave an introduction to Bounce Rate. In short, Bounce Rate measures how many people come to a page on your site and never click another link. In this post I’ll discuss what you can do about this to get people to stay on your site.

1. Include Clear Call-to-Actions

If you want a visitor to click on links and dig further into your site, why not ask them? Many websites fail to offer targeted options for visitors. Here is an extreme case.

http://www.samanzerin.com/

Notice that this website, samanzerin.com, includes NO links. Even the email address has no hyperlink. The designers might argue that the site is simply a calling-card for their magician client, but don’t you think it would be helpful to a visitor to view pages about the magician, where they can see him perform, what people have to say about his magic, links to videos of past performances?

The best sites include clear, targeted links to compel the visitor to read more. RELATED ARTICLE or RELATED TAG sections at the bottom of your articles are helpful.  ‘Popular article’ and ‘most commented’ widgets like the one you see in the top-right of this page can also be a plus.

Why not include the call-to-action text right at the bottom of the article? For example, most blog posts (including many of mine) simply ask the read to comment in the box below. Why not include specific links asking them to read something related? Look at the bottom of this post for an example of this.

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The Most Expensive Spreadsheet Ever Written?

Posted on 13. Apr, 2009 by ScotRobinson.

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Lotus 1-2-3 3.0 for DOS.
Image via Wikipedia

I recently came across a Twitter post on the most expensive spreadsheet blunders of all time. You can see the article here and here (I couldn’t find a next page on the first article — go figure!).  Some of these mistakes are quite amazing such as a simple error costing $24 million!  Can you believe that?  Well I could!

Way back in the mid-1980’s when I was an investment banking associate for Dillon Read it was my job to run the analysis for all of our bond transactions.  Many of these deals were several hundred million dollars each.  I was trusted to develop the spreadsheets which were the basis for computing all of the particulars on many of the deals.  I can remember having Managing Directors breathing down my back demanding that I give the okay that the deal could close.  It was a high pressure position, and luckily, I had the guts to ask my superiors “Do you want it now, or do you want it done right?”  Well, I never made a major mistake, but I did witness several mistakes which cost our firm over a million dollars!

The Most Expensive Spreadsheet Ever Written

The article got me thinking about the most expensive spreadsheet ever written, or in other words; what is the most that a spreadsheet ever sold for? Back while I was at Dillon Read my largest client was the New York Metropolitan Transportation Authority. The MTA is responsible for all of the subways, buses and toll bridges in NY along with Metro North and the Long Island Railroad. Dillon Read was one of three investment banks workiing for the MTA at the time, and the Finance Director wanted to have a competition among the three firms to build a financial model to manage their eight billion capital plan. They were planning to sell dozens of bond issues over several years and this model would have to keep track of everything. I won’t bore you on specifics here, but I built the model in Lotus 123 and translated it to Excel a few years later. MTA selected the model and paid us $400,000 for it! What’s more, we received more than our normal share of bond deals because of this spreadsheet. I don’t have specific details on our increase in fees, but I would guess that my firm received at least another $2-3 million because of the spreadsheet.
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12 Wordpress Plugins That You Must Have

Posted on 10. Apr, 2009 by admin.

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I’m often asked for advice and help from both experienced and new Wordpress users and the questions mostly involve themes and plugins.  In this post I’ll  give my top 12 plugin picks.  My favorite plugins are always changing as I learn of new ones and find that I cannot live without them.  Plugin needs also vary depending on the project.

Plugin Central

To me this is the one essential plugin that every Wordpress installation MUST have. In fact, it should be your very first plugin and the only one you need to install via FTP. Why? Once you install this plugin, you never need to use FTP again to install plugins. I realize that Wordpress 2.7 has some functionality to automatically download plugins, but it doesn’t compare to Plugin Central.   Plugin Central is very simple and straightforward.   You simply enter the name of the plugin you wish to install and that’s it.  Plugin Central does all of the heavy lifting by downloading and installing the plugin for you.  You do need to get the name right and you also need to go to the main plugin page once the plugin is downloaded and be sure to ACTIVATE it.

Plugin Central

You can enter as many plugins as you want in the form and all will be downloaded and installed at the same time. One great feature is the ability to list all plugins (or active plugins) in your Wordpress installation. By doing this on existing installations, you can simply copy and paste the names into a new installation to get all of your favorite plugins downloaded and installed at one time.

WP-DBManager

When I first discovered this plugin I was amazed it was free. If you don’t already have it RACE to download and install it immediately. WP-DBManager essentially does what the name implies — it manages all aspects of your Wordpress MySQL database. The plugin allows you to optimize, repair and drop tables, backup the database to a directory and best of all, send you a backup copy on a scheduled basis. The backup can be compressed at your option.
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Bounce Rate - How Much Do Visitors Really Like Your Site?

Posted on 07. Apr, 2009 by ScotRobinson.

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Google analytics
Image via Wikipedia

Sure you can use more visitors, but you’re seeing traffic steadily rising week after week. Or perhaps you’re paying for traffic using Google Adwords or some other form of advertising and you’re getting plenty of visitors to your site. Once visitors come to your site, do they like what they see? Are they sticking around to read your content, buy your products or participate in your discussion forums? Well the answers to many of these questions can be found in a little discussed statistic known as BOUNCE RATE.

Bounce Rate measures the percentage of time that a visitor comes to your site and doesn’t visit any further pages. In other words, they don’t like what they find on your site and do not even give you the courtesy of clicking one link. You can drive all of the visitors in the world to your site, but in most cases, if they leave right away, you are clearly doing something wrong. Different kinds of sites, have different “bounce characteristics” but in most cases, a high bounce rate is a bad thing. If your goal is to get people to click on Adsense ads, perhaps you are looking for a high bounce rate. Many blogs will have high bounce rates. Why? Visitors come to the blog to read the latest post which usually appears on the home page. Once a visitor reads the post they will leave, so you weren’t really expecting them to continue reading older posts. For most sites, however, we want to see a low bounce rate.
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Made it to the Winner’s Circle at Santa Anita

Posted on 06. Apr, 2009 by admin.

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picture-1I took the family to Santa Anita this weekend with our good friends Marshal and Julie.  Marshal often invests in racehorses and showed us around the track.  The guys who he invests with had a horse running in the 10th race — Hard Bill —  and we visited the paddock, met the jockey and owners of Hard Bill.   [...]

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